Building trust in client relations with patience and continued effort
There is always a project, the project,
that no one wants. Perhaps an impossible timeline was promised. Or
there's a high demand client. Or maybe scope creep wasn't
properly managed and it's become overwhelming.
In this case, it was all three. This project was handed off six times.
No one knew what had been promised, no one knew what the outlying
items were. Most importantly, no one was communicating to the client.
Then it was handed off a seventh time to me (a fairly new PM) and my
colleague (a brand new PM).
The first call we had did not go well. As it shouldn't have. They
were being handed off again. Essentially, we were telling them that
everyone who had managed their project so far had better things to do.
We spent the first two weeks defining where the project was, what
needed to be done, and the expected timeline. I have been fortunate
enough to not be in the position our client was, so I can only imagine
how frustrating it must have been to explain why they need this button
to do that functionality for the seventh time.
Once we had defined the items critical to launch and rollout,
my colleague and I prioritized them, then split up the tasks accordingly.
Little by little, we chipped away, making incremental progress. One
of our major goals was to restore the client's confidence in us, and
the project. We maintained same day communications, and any task
that we didn't have to delegate, we took the initiative to complete
as soon as possible.
Spirits were still not high, people were frustrated, and every word we
uttered was analyzed and scrutinized. This was not a healthy
client relationship.
With our first milestone fast approaching, we realized it would not be
met. The very next call, what do you know? The client asks "Are we
going to make this deadline?" There were two ways to proceed and not
a lot of time. So, I took a breath and said "No, we've hit set backs
and this unfortunately won't be delivered by that date." I was
disappointed in us; even though we had done everything possible to make
this software delivery.
What felt like several minutes of silence, which was probably only a
few seconds, was miserable. After a pause, the client's project
manager said "Thank you for the honesty."
Despite that setback we diligently continued resolving issues.
Knocking items off their list one by one and communicating status updates.
Our next weekly call, I could
tell something was different immediately. The client's project manager
was no longer defensive, in fact she sounded almost happy to have
today's call, even though I'm sure she dreaded them previously.
This was huge. We had broken through months of barriers and disappointing
results our predecessors had given. My colleague and I had been honest, communicative, and most
importantly, we had listened, then followed up on their needs.
This is still an ongoing project but with one major difference. Our
relationship with the client has drastically improved. By listening
to their needs, maintaining open lines of communication, and being
honest even when delivering bad news, there is now a foundation of
trust.
I'd like to add one final note to this lesson. I stated earlier that
this was a particularly demanding client. At the time we took this
project on, that was true. But once that relationship change occurred,
the demands became requests. The answers we gave weren't scrutinized.
The conversations were friendly. I ask you to consider if a client
is demanding, could it be because she knows that is the only way to get results? In
this case, I believe that she was an excellent project manager and
took the steps necessary for this project to become my company's
priority.